Madelé Ferreira started in 1998 with 5000 strawberry plants and 5 employees. With the help and support of her husband, Johan Ferreira, Mooihoek currently has 750 000 strawberry plants and 90 permanent employees. We employ an additional 40 – 180 temporary staff during strawberry season.
The varieties with which we have achieved the most success, for where we are situated, are Monterey, San Andreas, Albion, Frontieras and Pataluma.
Mooihoek’s sun-kissed strawberries, all grown in open fields are mostly sold at supermarkets in the Eastern Cape and National. 6 Orders per week for 52 weeks of the year are packed by our packhouse. Mooihoek also export fresh strawberries to Dubai, Bahrain, Doha and Hong Kong.
Apart from strawberries, Mooihoek produces spinach, kale and various other crops, depending on the market. Through crop rotation, and a strong focus on biological farming practices, we make sure we put back into our soil, what we take out. All our plants are irrigated by drip, minimizing any water waste.